You need money to run
a label just like getting a capital to invest in a business, Its no child’s
play, all the people you’re hiring are going to be paid. You’ll need to promote
your artiste and buy one or two things to put the artistes in a well good
looking manner. Your label wouldn’t be making money instantly so it needs to
run on some cash till the business reaches the profitable points.
2. Setting a plan
Setting a business plan is very important if you’re
going to have a well defined structure. You need to know the kind of label you
want to run. Some labels only handle distribution, others only handle recording
and some do all. A business plan is simply an idea laid out in a written form,or
a schedule structure that will guide your actions and goals in setting up your
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For this you need to sign
or hire a producer.
like rnb or reggae and blues
Getting a record label deal is
the ultimate dream of an upcoming Nigerian rapper or singer. People believe
that getting a contract is hard but I have made it easy here.
Most people believe that
getting just any contract is the end of all suffering but it isn’t necessarily
so. This post aims at demystifying these terms. So you can know what it really
means to get signed.
According to wikipedia “A record label is a
publishing company that manages brands and trademarks, coordinates the
production, manufacture, distribution , marketing, promotion, and enforcement
of copyright for sound recordings and music videos”
Record labels see you as an
investment opportunity and seek to sell your brand to make profit.
They will spend time preparing
your story and creating a hype around you, they will spend money grooming you
to ensure you look like everything they said you were.
The amount of attention you get
depends on the kind of contract you get, all artistes don’t get the same deals.
Below I listed the popular types of contracts and what they entail.
If a label offers you this
contract, it means they are willing to use their resources to promote your
brand thereby increasing your natural audience. They will seek to introduce you
to a wider audience which will grow your fan base in turn.
The contract may require you to
relinquish some control over your representation and public image, because they
might have to hire a manager and a PR agent for you to carry out their
marketing vision. This means they might be in charge of your social media
You will become more visible
because more blogs will carry your story, your management will get more leads
so you will perform at more shows and eventually become attractive for brand
You will be required to share
your earnings with the label via a percentage distribution to cover for the
resources spent on getting you that far.
Distribution deals are offered
to semi established artistes who already have a vibrant market presence but
needs wider reach. This will allow such an artists to sell more, get more shows
and and eventually make money for the label via percentage sharing.